Social Plastic® is a simple idea to reduce the need to produce any more virgin plastic (most of which are petrol based products) when recycled and ethically traded plastic is a viable option.
Some clever entrepreneurs David Katz and Shaun Frankson have started The Plastic Bank.
The Plastic Bank focuses on developing nations with high levels of plastic pollution in their waterways and oceans. Locals are rewarded by collecting plastic that is lining their beaches and waterways which provides them with an income/supplementary income. The collected plastic is then turned into viable products, and can be done so within the community with their own opensource recyclebot – a 3D printer that can be used to produce items needed within that community. Or it can be sent to a nearby Plastic Bank affiliated centre to be utilised in many different ways. Companies can then purchase this commodity and make their own products out of it and can promote their use of Social Plastic® to consumers that value non-virgin materials.
Lush (North America) were the first company to trial the use of Social Plastic® for their Charity Pot products.
Katz and Frankson hope that consumers start to request Social Plastic® in the goods that they buy, creating more demand and an ethical and sustainable option where plastic is required.
Check out the three minute clip for an overview.
ethically sourced plastic that helped improve someone elses life and kept plastic from coming into the ocean
– Shaun Frankson
Pretty clever system really: cleanup waterways; create jobs where they’re needed most; create plastic products from non-virgin plastic supplies. #winning
You can follow The Plastic Bank on Facebook and other social media platfoms, here.
They also encourage supporters to sign their digital petition to show demand for Social Plastic® and create awareness of the conscious consumer movement.
And for further food for thought…