It’s brunch o’clock on Sunday. If you’re anything like me the decision of where to go for decent nosh can be crippling at the best of times (early morning decision making is not a strength in this household). Or maybe you’re visiting a new city and you haven’t the foggiest idea of where to turn for good food.
The idea of ‘good food’ is of course relative to the person, the situation and perhaps whether you’re suffering from the ‘Sunday-morning-flu’. These days ‘good food’ can mean more than just who in town has the best hollandaise on their eggs benedict.
Up until recently it has been incredibly difficult to judge which businesses do well at this stuff. Enter the good folk at Conscious Consumers NZ. These guys and gals have come up with an accreditation scheme to help consumers make more sustainable and ethical choices in the hospitality sector. One of the best things about this system is that it is incredibly easy to use and is *free* for consumers to use. Businesses that sign up and pay the annual fee are are awarded any mix of up to 12 ‘badges’ in areas they can prove they perform in. Ultimately the scheme functions via a *free* app where you can check out who locally (limited cities in NZ currently as they build the brand) is operating within 12 areas of sustainability. These badges fit neatly within three categories, Smart waste, ethical products and community. This way you can identify the values that you most closely align with, be it organic, eco-packaging or sustainable seafood.
|Free range||Fair trade||Sustainable Seafood||Vegetarian/Vegan||Organic|
Businesses are reviewed annually to ensure they still fit the criteria of the badges they hold. Businesses pay an annual fee to be profiled on the Conscious Consumer website as part of the package. If you’re interested in the nuts and bolts of the accreditation process you can check this out.
Fancy a deal?
On the app you can set your preferences of cities and favourite businesses. From time to time businesses offer rewards or deals to customers that use the app.
Sometimes you’ll see a sign in a shop, usually at the counter with a QR code on it advertising either their business and/or their current deal.
This is a great, if not basic, way to identify businesses that share the same values as you and support them with your custom. The app is free and I recommend you give it a whirl. It’s not hugely scientific, but it is evidence based. Personally I think this is a great start in the right direction and primarily exists with the well-meaning consumer (that’s you) in mind.
Feel good factor
It’s great to see that these like-minded businesses can measure their positive impacts.
Check out these stats (correct at time of publishing, otherwise see up-to-date stats here)
Each year our businesses spend $1,002,000 on organic food and beverages.
Each year our businesses spend $9,538,100 on local food and beverages.
Each year our businesses save 1,311,300 containers potentially going to landfill.
Each year our businesses help 21,200 animals avoid factory-style farming.
Why not download the app now? It’s available on both apple and android platforms from here